Experience Design Factors

Researching With XDF

Use XDF to guide an experience design project.

Design research produces insights that can inform different stages of the design process. These insights help designers better understand products, services, and systems before, during, and after conception. When designers research, they do so for three purposes. For each of these purposes, designers conduct research to create relevant, meaningful design outcomes that facilitate preferred experiences.

Research to Discover

Learning people’s needs, values, preferences, and behaviors, which suggests there’s a need for a product, service, or system to improve their…

Research to Evaluate

Learn the effects of the design outcome—especially intended and unintended consequences it caused.

Identifying Constraints

Learn any limitations the context will impose on a designed outcome placed within it, and to learn the potential users’ makeup,…