People: Social

Ways people relate to others and how they perceive themselves in those relationships.

Designers can better understand a person’s characteristics and behaviors through the ways people relate to others. These relationships reveal a person’s place in their community and sometimes how they perceive themselves as part of that community.

Dynamic Self Factors

Ways people are connected to others.

The functions a person plays in different situations.

The outward presentation of a person’s gender through clothing, behavior, hairstyle, voice, and other expressive cues.

Complex Self Factors

A person’s perceived physical traits shaped by historical and cultural contexts.

A classification based on a person’s socio-economic status, including factors such as income, education, and occupation.

A person’s distinctive character.

Patterns of emotional, romantic, and/or sexual attraction to others.

What a person believes others will think of them when they perform a behavior.

Underlying Self Factors

Shared beliefs, values, traditions, and behavioral patterns that shape how a group understands and interacts with the world.

A person’s determination to complete an activity.

The feeling of being connected to others through meaningful relationships and interactions.

Core Self Factors

Physical sensations such as pain or coldness.

A person’s underlying emotional state.