man sitting in trailer home
Page
Complex

Social Class

May 6, 2024

A classification based on a person's socio-economic status, including factors such as income, education, and occupation.

  • Factor
  • People
group of men and women smiling
Page
Core

Mood

May 6, 2024

A person's underlying emotional state.

  • Factor
  • People
a top down view of a woman and man looking at camera
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Characteristic

Sex

May 6, 2024

A person's biological attributes, including chromosomes, hormone levels, and reproductive/sexual anatomy, which can be assigned at birth or modified through medical interventions.

  • Factor
  • People
a white woman sitting at a table with a disgusted look at apple she does not like
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Complex

Attitude

May 6, 2024

A way of thinking or feeling about an activity, product, service, or system.

  • Factor
  • People
a grandmother with grandchild sit on a couch and laugh while they play a game on an iPad
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Dynamic

Role

May 6, 2024

The functions a person plays in different situations.

  • Factor
  • People
a mixed-race family of four, a male and female parent and two children walking on a sidewalk
Page

People: Social

May 6, 2024

Ways people relate to others and how they perceive themselves in those relationships.

  • Factor
  • People
a girl standing in a library with lightbulbs, glowing orbs, and other fantastic things swirling around her head
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Complex

Knowledge

May 6, 2024

Facts, information, experiences, and insights a person has acquired.

  • Factor
  • People
a black woman's hands using a page of braille to read
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Complex

Accessibility

May 6, 2024

The measure of obstacles that prevent people from accessing a product, service, or system.

  • Design
  • Factor
clothespins on a line
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Complex

Usefulness

May 6, 2024

The relevancy of a designed outcome to people who use it for a purpose.

  • Design
  • Factor
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