Translating Theories

Two theories for designing experiences, at a glance.

Theory of Planned Behavior

What is the person’s attitude about the activity?

What will (important) other people think of them when they do the activity?

Does the person perceive they can complete the activity?

Will the person follow through and perform the activity?

Self Determination Theory

How connected does the person feel with others in this activity?

What level of competence does this person have when completing this activity?

How much control does this person feel they have when performing the activity?