Experience Design Factors

Color Mode

Accessibility

Font Size
100%
Reduce Motion
High Contrast

Privacy & Data

Analytics
Checking...
Cookie Preferences
Privacy Policy View

General

Reset Settings

Two theories for designing experiences, at a glance.

Theory of Planned Behavior

×

Attitude

People Complex Level
woman disgusted looking at apple

A way of thinking or feeling about an activity, product, service, or system.

  • Enthusiastic supporter
  • Resistant to change
  • Optimistic outlook
  • Cynical perspective

Opens the factor guide in new tab.

×

Subjective Norm

People Complex Level
woman looking disgusted in thought

A person's perception of how others will judge or expect them to behave.

  • Peer expectations
  • Family pressure
  • Community norms
  • Social media influence

Opens the factor guide in new tab.

×

Abilities

People Complex Level
person holding crochet

Competence or skill to complete an activity.

  • Blind user
  • Skilled craftsperson
  • Limited mobility
  • Deaf community member

Opens the factor guide in new tab.

×

Intention

People Underlying Level
man reaching for a book

A person's determination to complete an activity.

  • Determined to succeed
  • Half-hearted effort
  • Uncertain purpose
  • Strong commitment

Opens the factor guide in new tab.

Intrinsic Motivation

×

Relatedness

People Underlying Level
a group of older adult women sitting at a table at an assisted living commnity

The feeling of being connected to others through meaningful relationships and interactions.

  • Feeling connected
  • Lonely isolation
  • Seeking belonging
  • Community member

Opens the factor guide in new tab.

×

Competence

People Underlying Level
a woman creating a clay pot on a potter's wheel

The feeling of being effective and skilled in one's activities and interactions.

  • Building skills
  • Feeling capable
  • Struggling learner
  • Confident expert

Opens the factor guide in new tab.

×

Autonomy

People Underlying Level
a black woman standing in a powerful pose with arms wide and mountains behind her

The capacity to make choices and have control over one's own life.

  • Seeking control
  • Self-directed learner
  • Restricted choices
  • Empowered agent

Opens the factor guide in new tab.

Theory of Planned Behavior

What impacts people’s decision to have an experience?

Self Determination Theory

What conditions are in place that will support intrinsic motivation?

© 2024–2025
Experience Design Factors