Two theories for designing experiences, at a glance.
Self Determination Theory
How much control do you or others have over your choices?
How adept do you or others feel about doing the activity?
How connected do you or others feel with one another?
Theory of Planned Behavior
How intent are you or others on performing the behavior?
What are your or others’ attitudes about the behavior?
How do you or others perceive your abilities to perform the behavior?
What will “important others” think about you when you perform the behavior?
