Memorability

Design can create lasting impressions when products, services, and systems are crafted to facilitate memory-making. Some outcomes, such as theme parks like Walt Disney World, are designed to spark joy and wonder, with every element from the rides to the ambient music carefully curated to create a magical, immersive experience. The combination of visual spectacle, enchanting music, and even the smells of various attractions creates a deeply engaging environment. Design conferences, too, aim to create memorable experiences by providing engaging content, interactive sessions, and unique networking opportunities that stimulate multiple senses that help participants retain information and build lasting connections.

Not all memorable designs are events or themed entertainment. A product that’s well-placed at a time and place can also facilitate memory-making. For example, gifts, souvenirs, and other keepsakes are designed to be cherished and to spark memories of a time, place, or person, often personalized and associated with significant scents or sounds, making them enduring symbols of special relationships and memories. Products, services, and systems that create memories that align with a person’s makeup can create powerful moods and feelings.

• Walt Disney World’s immersive theme park experience creates magical and joyful memories for visitors.
• Tiffany & Co.’s signature blue box packaging evokes feelings of luxury and special moments.
• Airbnb’s personalized travel experiences foster a sense of belonging and unique adventures.
• Fragrant candles that smell like piñion wood in Santa Fe evoke nostalgic and comforting memories of the Southwest.