a laptop with lots of stickers on it
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Core

Meaning

May 6, 2024

A design’s functional, cultural, and emotional significance to those who use it.

  • Design
  • Factor
a white woman's hand holding a faded polaroid photo of an amusement park
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Core

Memorability

May 6, 2024

Design that resonates emotionally with users and leaves lasting impressions.

  • Design
  • Factor
group of men and women smiling
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Core

Mood

May 6, 2024

A person's underlying emotional state.

  • Factor
  • People
a man's silhouette looking out on a city in the distance
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Core

Worldview

May 6, 2024

How a person conceives the overall "tone" of the world.

  • Factor
  • People
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